https://chhaya.blog/ Thoughts on everything retail en https://chhaya.blog/2024/05/11/the-yin-yang-moment-for-e-commerce-opportunities-challenges-for-e-commerce-brands-in-the-covid-19-era/ https://chhaya.blog/2024/05/11/the-yin-yang-moment-for-e-commerce-opportunities-challenges-for-e-commerce-brands-in-the-covid-19-era/ Sat, 11 May 2024 12:00:00 +0000 Today many retailers heavily rely on manual effort to run their online operations that in-turn becomes a very expensive and time-consuming activity for both their ecommerce platform and… https://chhaya.blog/2024/05/10/the-power-of-personalization-in-retail-transforming-customer-journeys/ https://chhaya.blog/2024/05/10/the-power-of-personalization-in-retail-transforming-customer-journeys/ Fri, 10 May 2024 12:00:00 +0000 In today’s dynamic retail landscape, personalization stands out as a pivotal factor, reshaping the way customers interact with their favourite brands. It’s not just a buzzword… https://chhaya.blog/2024/05/10/disecting-website-functionalities-checkout-page/ https://chhaya.blog/2024/05/10/disecting-website-functionalities-checkout-page/ Fri, 10 May 2024 12:00:00 +0000 The checkout page stands as the culminating stage of the e-commerce customer journey, where the virtual shopping experience transforms into a tangible transaction. Its importance cannot be… https://chhaya.blog/2024/05/10/disecting-website-functionalities-cart-page/ https://chhaya.blog/2024/05/10/disecting-website-functionalities-cart-page/ Fri, 10 May 2024 12:00:00 +0000 The Cart page and Checkout page are fundamental components of an e-commerce website or mobile app, each serving distinct purposes in the customer journey. The Cart page functions as a… https://chhaya.blog/2024/05/10/disecting-website-functionalities-customer-account-profile/ https://chhaya.blog/2024/05/10/disecting-website-functionalities-customer-account-profile/ Fri, 10 May 2024 12:00:00 +0000 A Customer Account on an e-commerce site and mobile app refers to a personalised and secure user account created by a customer to access and interact with the platform’s features and… https://chhaya.blog/2024/05/10/disecting-website-functionalities-product-detail-page-pdp/ https://chhaya.blog/2024/05/10/disecting-website-functionalities-product-detail-page-pdp/ Fri, 10 May 2024 12:00:00 +0000 A PDP (Product Detail Page) on an e-commerce site is a dedicated webpage that provides comprehensive information about a specific product. It includes details like product descriptions… https://chhaya.blog/2024/05/10/dissecting-website-functionalities-product-listing-page-plp/ https://chhaya.blog/2024/05/10/dissecting-website-functionalities-product-listing-page-plp/ Fri, 10 May 2024 12:00:00 +0000 PLP stands for “Product Listing Page” on an e-commerce site. It refers to the webpage or section of a website where multiple products are displayed in a structured manner. PLP serves as a… https://chhaya.blog/2024/05/10/dissecting-website-functionalities-search/ https://chhaya.blog/2024/05/10/dissecting-website-functionalities-search/ Fri, 10 May 2024 12:00:00 +0000 Search functionality on a website is a critical component that empowers users to efficiently navigate through the vast amount of information and products available. It serves as a digital… https://chhaya.blog/2024/05/10/disecting-website-functionalities-browse/ https://chhaya.blog/2024/05/10/disecting-website-functionalities-browse/ Fri, 10 May 2024 12:00:00 +0000 The browse functionality plays a crucial role in shaping the customer journey on websites or online platforms. It refers to the ability of customers to explore and navigate through various… https://chhaya.blog/2024/05/10/website-functionalities-and-customer-journey/ https://chhaya.blog/2024/05/10/website-functionalities-and-customer-journey/ Fri, 10 May 2024 12:00:00 +0000 The success of a website is not solely determined by its appearance but also by the functionalities it offers to its visitors. In today’s digital age, where online presence is vital for… https://chhaya.blog/2024/05/10/innovations-un-locked-by-the-lock-down-that-are-here-to-stay/ https://chhaya.blog/2024/05/10/innovations-un-locked-by-the-lock-down-that-are-here-to-stay/ Fri, 10 May 2024 12:00:00 +0000 Almost every one of us would have come across the before and after picture of people who lose weight, the image that defines the changing point, shows the exponential difference from start… https://chhaya.blog/2024/05/10/digital-customer-experience-defining-my-purchase-decisions/ https://chhaya.blog/2024/05/10/digital-customer-experience-defining-my-purchase-decisions/ Fri, 10 May 2024 12:00:00 +0000 Anybody who follows Retail rather consumer preferences and insights cannot emphasize enough on the importance of Customer Experience. In present times, when every purchase starts online one… https://chhaya.blog/2024/05/10/13/ https://chhaya.blog/2024/05/10/13/ Fri, 10 May 2024 12:00:00 +0000 Working in Retail has always influenced my outlook of shopping. Even entering a small store and I start mapping a customer journey of how it can be improved and over the years how it has…