Retail · E-commerce · Customer experience
Thoughts on everything retail.
Notes from a retail enthusiast on seamless customer journeys, personalization, and how retail keeps finding a way to reach people.
Latest
-
The Yin & Yang moment for e-commerce
Today many retailers heavily rely on manual effort to run their online operations that in-turn becomes a very expensive and time-consuming activity for both their ecommerce platform and…
-
Personalization transforming customer journeys
In today’s dynamic retail landscape, personalization stands out as a pivotal factor, reshaping the way customers interact with their favourite brands. It’s not just a buzzword…
-
8-part seriesAnatomy of an e-commerce website
The success of a website is not solely determined by its appearance but also by the functionalities it offers to its visitors. In today’s digital age, where online presence is vital for…
-
Innovations Un-Locked by the Lock-Down
Almost every one of us would have come across the before and after picture of people who lose weight, the image that defines the changing point, shows the exponential difference from start…
-
Customer experience enables purchase decision
Anybody who follows Retail rather consumer preferences and insights cannot emphasize enough on the importance of Customer Experience. In present times, when every purchase starts online one…
-
Omni-Channel Retail – Need of the Hour
Working in Retail has always influenced my outlook of shopping. Even entering a small store and I start mapping a customer journey of how it can be improved and over the years how it has…